From High School Coach to Blue Collar Multi-Million Dollar Brand:
How B&L Enterprises Grew from $600K to $2M
“The ROI is extremely high and just being able to get advice from them in how they run their very successful rental company has been priceless. In our 5th year in business, we were able to gross numbers I never thought possible.” Billy F.
Executive Summary
B & L Enterprises was doing $600,000 in annual revenue when we first got acquainted. Their goal was to surpass $1,000,000 in revenue but they were unsure on how to get there. Our plan was to develop a robust marketing plan, revamp their website, create a better offer, do some extensive SEO, create highly profitable Google Ads, and run Facebook retargeting campaigns to capture already warm traffic. Once we had a solid strategy for driving additional revenue, we began working with Billy and his Team on creating specific job roles and duties, understanding their numbers, creating KPIs, and crafting quarterly plans for growth. As they started to meet their goals and gain momentum, Billy expanded their business ventures into other niches, and with the confidence he had in his marketing and a solid operations Team, over a 3 year period they grew from $600,000 to $2,000,000. The best part, he spends more time with his family, goes on more vacations, enjoys the fruits of their hard work with a much larger operation, and has less stress.
Introduction
- Client Background: B&L Enterprises is a company with an initial annual revenue of $600,000.
- Industry: Entertainment | Waste Management.
- Importance of the Case Study: Demonstrates effective strategies for significant business growth through digital marketing and overcoming operational constraints.
Client's Problem/Challenge
- Initial Situation: B&L Enterprises wanted to grow past $1,000,000 in revenue but faced challenges due to the owners wearing too many hats and being overly consumed with day-to-day operations. There was also no plan for growth as this was something they had never done before.
- Impact: Limited capacity to take on additional work and drive growth.
Goals and Objectives
- Primary Goal: Increase annual revenue from $600,000 to over $1,000,000 through effective marketing.
- Secondary Goals: Streamline operations and implement specific roles for Team members.
- Key Metrics: Revenue growth, operational efficiency, and marketing ROI.
Solution
Marketing Takeover
Managed B&L Enterprises’ website, SEO, Google, and Facebook ads. Our goal was to create a cohesive message across all channels, vs the fragmented messaging that they had with multiple agencies and themselves working on them.
01
Operational Blueprint
Provided a detailed quarterly plan for operational scalability and growth.
02
Implementation
Step-by-step approach to executing the operational plan, as well as monthly calls to provide steerage and direction where needed, and in-person 2-day intensives twice a year. During the intensives we would discuss growth strategies, operational challenges, and create quarterly project plans to guide them.
03
Execution and Delivery
Step-by-Step Execution
Year 1
Focused on marketing efforts and operational improvements, resulting in growth to $1.2M.
Year 2
Assisted in adding a new business, growing it to $250,000. The initial business also saw growth of 20%.
Year 3
Supported the addition of another business, collectively achieving $2M in revenue.
Client Testimonial
“Partnering with the BestLyfe Group in the March of 2021 was a big decision for us and one that we would do many times over. We were a medium-sized company in the DFW area and through the marketing and website services they provide for us we have exploded to a whole other level. Every interaction I have with their team is professional and we always know they have my company's best interest at heart. The ROI is extremely high and just being able to get advice from them in how they run their very successful rental company has been priceless. In our 5th year in business, we were able to gross numbers I never thought possible. Thanks Michael, Dustin, and the rest of the BestLyfe Crew for all that you do!”
Billy F.Owner
Billy F. | B & L Enterprises
When we first met B & L Enterprises, they were chugging along at $600,000 in annual revenue but had their sights set on the elusive $1,000,000 mark. The problem? They had no idea how to bridge that gap. Enter BestLyfe Group, stage left. We whipped up a marketing plan so robust it could bench press a truck: revamped their website, improved their offer, did some SEO magic, created money-minting Google Ads, and ran Facebook retargeting campaigns like pros.
With our strategy in place, we rolled up our sleeves and got to work. We helped Billy and his team carve out clear job roles, understand their numbers like a tax-season accountant, set KPIs that actually meant something, and map out quarterly growth plans.
Fast forward three years, and B & L Enterprises didn’t just hit $1,000,000—they soared to $2,000,000. Billy? He’s now the proud owner of a stress-free, thriving business. More family time, more vacations, and he’s finally enjoying the fruits of all that hard work. Because, let’s face it, what’s the point of success if you can’t kick back and relax?
Billy F. | B & L Enterprises
Billy F. | B & L Enterprises
When we first met B & L Enterprises, they were chugging along at $600,000 in annual revenue but had their sights set on the elusive $1,000,000 mark. The problem? They had no idea how to bridge that gap. Enter BestLyfe Group, stage left. We whipped up a marketing plan so robust it could bench press a truck: revamped their website, improved their offer, did some SEO magic, created money-minting Google Ads, and ran Facebook retargeting campaigns like pros.
With our strategy in place, we rolled up our sleeves and got to work. We helped Billy and his team carve out clear job roles, understand their numbers like a tax-season accountant, set KPIs that actually meant something, and map out quarterly growth plans.
Fast forward three years, and B & L Enterprises didn’t just hit $1,000,000—they soared to $2,000,000. Billy? He’s now the proud owner of a stress-free, thriving business. More family time, more vacations, and he’s finally enjoying the fruits of all that hard work. Because, let’s face it, what’s the point of success if you can’t kick back and relax?
Conclusion
Summary: Through the implementation of effective marketing strategies and campaigns across all of their marketing channels, we were able to increase the brand’s cohesion, trust, and awareness across the DFW market. As the company grew, by giving them a blueprint for policy manuals, SOPs, position descriptions and responsibilities, guidance on how to understand their number and develop KPIs, etc., they were able to grow the company in a safe, predictable, and efficient manner. Collectively through our marketing and business development efforts, B & L Enterprises surpassed its initial goals and continues to grow year over year.
