From Burnout to Booming Success:
How BestLyfe Group Revitalized PW630
“Their innovative strategies boosted our revenue and profit, and their marketing expertise elevated our brand.” – Ismael

Executive Summary
Ismael with PW630 was looking to increase revenue by 100%, increase profitability, and work less at the operation because his home was 1.5 hours away. He was burnt out from years of being too involved in a business that he overcomplicated. He also spent very little time with his kids and even when he was home, he was always working. He was not able to get the business past $350,000, but had the inventory and market to support it. Our plan was to take over their marketing (website, SEO, google, and facebook ads), update their offer and pricing, and provide them with a blueprint operationally on how they could grow by streamlining their product line. Instead of charging customer for delivery, we offered free delivery, but increased the pricing across the board so that they did not take a hit on profit. This also increased online conversion rates and the density of orders in areas we marketed too. By streamlining his inventory, it made it much easier to train his small team, and this made it less necessary for him to come into the office that was 1.5 hours away from his home. By doing all of this, his company grew to almost $700,000 in its first year with us, he took 4 vacations with his family, and at one point, did not go into the office for 40 days, as it was running itself. Ismale bought back his time, increased revenue and profits, and stopped selling to customers out of his own pocketbook. He instead focused on a new target customer and it completely transformed his business.
Introduction
- Client Background: Ismael, owner of PW630.
- Industry: Entertainment
- Importance of the Case Study: Through targeted marketing of the right customer and crafting an offer that reduced friction in the checkout process, PW630 was able to capture more affluent clients and increase its conversion rate. By increasing his traffic, conversion rate, and average sales by over 25%, he was able to double his business in 1 year.
Client's Problem/Challenge
- Initial Situation: Ismael was burnt out from overcomplicating his business operations, had little time with his kids, and struggled to get past $350,000 in revenue despite having the inventory and market potential.
- Impact: High stress, low family time, and stagnated business growth.
Goals and Objectives
- Primary Goals: Double revenue, increase profitability, and reduce Ismael’s operational involvement.
- Specific Objectives: Streamline operations, improve online conversions, and create a more efficient and scalable business model.
Solution
Marketing Takeover
Managed the company’s website, SEO, Google, and Facebook ads.
01
Offer and Pricing Update
Revised the product offerings and pricing structure.
02
Delivery Strategy
Offered free delivery with increased overall pricing to maintain profitability, boosting online conversion rates and order density in targeted areas.
03
Inventory Streamlining
Simplified inventory to make training easier and reduce the likelihood of customer analysis paralysis by having too many options.
04
Execution and Delivery
Step-by-Step Execution
Marketing Improvements
Enhanced online presence and ad performance.
Pricing Strategy
Increased prices strategically while offering free delivery.
Operational Changes
Streamlined inventory and improved team training.
Results and Outcomes
Revenue Growth
Nearly doubled revenue to $700,000 in the first year.
Profitability
Increased profitability while maintaining competitive pricing.
Work-Life Balance
Ismael took 4 vacations with his family and did not visit the office for 40 days, as the business ran smoothly without his constant presence.

Client Testimonial
“Partnering with BestLyfe Group was a game-changer. Their innovative strategies boosted our revenue and profit, and their marketing expertise elevated our brand. They helped me achieve my vision of a business that supports my lifestyle instead of chaining me to it. Michael and Dustin, thank you for building a business that genuinely helps owners reach their dreams. It's rare to find a company that listens, partners with you, and helps you achieve your goals.”
IsmaelOwner
Conclusion
By crafting a new offer, raising pricing, and focusing on a new customer avatar, PW630 was able to increase revenue and profit in their business. Additionally, by streamlining their inventory, training new team members, and Ismael’s hands-on involvement on a consistent basis were reduced significantly. Ismael was able to reach all his goals, and fortunately, the changes that were made, make it possible for him to still run his business today in an effective manner, even after a terrible accident that has him partially immobilized.