Standing Out in a Crowded Market:
How Southern Stoneworks Grew Revenue 220% with Holistic Marketing
“They have communicated effectively and worked diligently with us and we couldn’t be happier with hiring them!” – Adam, Owner of Southern Stoneworks

Executive Summary
Adam at Southern Stoneworks had a lofty goal: increase revenue by 200% and boost profitability. But with 30 other countertop fabricators in the area—and the looming presence of big box retailers—standing out was no easy feat. Plus, Adam had another full-service construction company demanding his attention. Enter BestLyfe Group. We took the reins on their marketing (website, SEO, Google, and Facebook ads), developed a compelling USP, and streamlined their online quote request process. By showcasing the Southern Stoneworks difference through engaging videos and making it easier for customers to book online, we boosted lead generation by 400% and increased revenue by 220% in the first year. Today, Southern Stoneworks is more profitable than ever, paying off initial investors, and sitting comfortably with money in the bank.
Introduction
- Client Background: Adam, owner of Southern Stoneworks and a full-service construction company.
- Industry: Home Services
- Importance of the Case Study: This study showcases effective strategies for differentiation and growth in a highly competitive market.
Client's Problem/Challenge
- Initial Situation: Southern Stoneworks was up against 30 other fabricators and big box retailers, making differentiation a challenge. Adam also had limited time to dedicate to this business due to other commitments.
- Impact: Struggling to stand out from competitors and grow the business.
Goals and Objectives
- Primary Goals: Increase revenue by 200% and enhance profitability.
- Specific Objectives: Develop a unique selling proposition (USP), improve lead generation, and streamline the customer booking process to increase traffic conversions.
Solution
Marketing Takeover
We took charge of Southern Stoneworks’ website, SEO, Google, and Facebook ads.
01
Unique Selling Proposition (USP)
Crafted a compelling USP to distinguish Southern Stoneworks from competitors.
02
Engaging Content
Created videos featuring Adam to highlight the unique advantages of Southern Stoneworks.
03
Online Quote Request Process
Implemented an efficient online booking system for customers, making it easy to get quotes and book services without needing to speak to someone.
04
Execution and Delivery
Step-by-Step Execution
Marketing Improvements
Enhanced their online presence and ad performance, driving more traffic to their site.
USP Development
Crafted a unique selling proposition that clearly communicated Southern Stoneworks’ distinct advantages.
Video Content
Produced engaging videos featuring Adam, showcasing the business’s unique qualities and the value they offer.
Results and Outcomes
Lead Generation
Increased by 400%, bringing in a flood of new potential customers.
Revenue Growth
Skyrocketed by 220% in the first year, exceeding Adam’s ambitious goal.
Profitability
Profit margins improved significantly, enabling the company to pay off initial capital investors and build a solid financial foundation.

Client Testimonial
“I highly recommend the BestLyfe Group for any business owners looking to step up their marketing game and really take a wholistic approach to moving the needle of their business. They have single-handedly been the main reason our new company has seen such significant growth in its first two years. They have communicated effectively and worked diligently with us and we couldn’t be happier with hiring them!.”
AdamOwner
Conclusion
By developing a compelling USP, creating engaging video content, and simplifying the online quote request process, Southern Stoneworks saw exponential growth in leads and sales. What started as a small fabrication shop has now become a lucrative kitchen and bath business, thanks to the comprehensive marketing and operational solutions provided by BestLyfe Group.