From Drowning Plumber to Blue Collar Multi-Million Dollar Brand:
How Flow Pros Plumbing Grew 136% in 18 Months
“The ROI is extremely high and just being able to get advice from them in how they run their very successful rental company has been priceless. In our 5th year in business, we were able to gross numbers I never thought possible.” Billy F.
Executive Summary
Flow Pros Plumbing was doing $2.4M in annual revenue when we first got acquainted. Their goal was to surpass $4.8M in revenue but they were unsure on how to get there. Their current agency created a mountain of toxic backlinks and did so in a very abrupt and unnatural manner, causing them to lose local SEO rankings fast. This left them concerned about their ability to get new leads and retain their team.
Our plan is to develop a robust marketing plan, develop a strong and memorable brand, increase their traffic with a revamped SEO strategy, create highly profitable Google Ads, and run Facebook retargeting campaigns to capture already warm traffic. In addition, focus on increasing conversions by sending leads to highly converting landing pages, and ultimately helping them increase client lifetime value through cross-selling, remarketing, and other opportunity areas.
Introduction
- Client Background: Flow Pros Plumbing is a company with an initial annual revenue of $2.4M
- Industry: Home Services | Plumbing.
- Importance of Marketing: Effective marketing for Flow Pros Plumbing is crucial for driving scalable and predictable growth, allowing owner Jared to maintain his team and invest confidently in the company’s future, ensuring peace of mind and a thriving business.
Client's Problem/Challenge
- Initial Situation: Flow Pros Plumbing was looking to grow and hired an agency that did not deliver on its promise. Through unnatural and spammy backlinks, Google tanked their rankings causing them to lose traffic.
- Impact: Limited new leads and new work which could lead to team layoffs, creating uncertainty and stress for Jared and his family.
Goals and Objectives
- Primary Goal: Double annual revenue.
- Secondary Goals: Create a consistent flow of leads and have the ability to drive additional work as they expand their revenue with a reliable marketing partner. Dominate organic rankings in St. Petersburg, Tampa, and surrounding cities.
- Key Metrics: Revenue growth and marketing ROI.
Solution
Increase Traffic
Do a full-scale marketing takeover. Manage Flow Pros Plumbing SEO, Google, and Facebook ads. Our goal would be to increase traffic significantly and create a cohesive message across all channels. BLG would need to further develop the Brand (its message and tone) so that it is more in line with Jared and his personality, versus the vanilla messaging they currently have, which makes them blend in with the crowded market.
01
Increase Conversions
By creating content and messaging that is on Brand and sending it to high-converting landing pages, Flow Pros Plumbing would see significant increases in conversions from the traffic they receive. $$$
02
Increase Customer Value
By implementing email marketing, facebook remarketing, cross-selling, up-selling, and other opportunities, Flow Pros Plumbing should be able to increase the lifetime value of its customers and improve its bottom line.
03
Execution and Delivery
Step-by-Step Execution
PHASE 1 (Days 1 – 30)
Develop the Brand voice and tone in order to develop a better foundation. Begin SEO cleanup and start putting together initial marketing campaigns.
“Houston, we’re prepared for takeoff.”
PHASE 2 (Days 31 – 90)
Begin creating new website content, optimize current pages, begin getting new healthy links, and launch money printing Ads campaigns.
“We have LIFTOFF!”
PHASE 3 (Days 91+)
Review what is working, further optimize, drive in more healthy and high domain authority links, deploy more content, create new ads, and GROW!
“To INFINITY and BEYOND!”
The BestLyfe Group Approach
Every step requires dedicated time, focus, and meticulous attention. Let’s be real—ignoring or half-heartedly approaching any of these will put you at a significant disadvantage against a competitor who takes them seriously. And let’s face it, if you’re this far down the page, you’re intrigued. 😉
BRAND STRATEGY & CUSTOMER ANALYSIS
We start by understanding your brand’s core values, mission, and unique selling points. This forms the bedrock of all our marketing efforts. We also dive deep into customer analysis to identify and understand your ideal customers.
Who are they? What do they need? How do they make decisions? By answering these questions, we ensure that every marketing move we make resonates with your target audience.
Lead and Customer Journey Optimization
Next, we focus on optimizing the journey your customers take from discovering your brand to becoming loyal advocates. This involves refining your website’s user experience, streamlining lead capture processes, and automating follow-ups to ensure no potential customer falls through the cracks. We make sure every touchpoint is smooth, engaging, and effective.
PAID & ORGANIC
To grow your business, you need a steady stream of visitors. We employ a balanced mix of paid advertising and local organic strategies to drive traffic to your site.
Our paid strategies include targeted Meta ADS and Google ADS on platforms where your audience spends their time, while our organic efforts focus on SEO, content marketing, and social media engagement to attract and retain visitors naturally.
Optimization and Scaling
Once the foundation is set and traffic is flowing, we continuously monitor and optimize all aspects of your marketing efforts. This includes A/B testing, performance analysis, and making data-driven adjustments to improve results.
As we fine-tune what works best, we help you scale these efforts to drive even greater growth and success.
Introducing Our
Secret Formula to
Doubling Your Business
Imagine doubling your business in just 12 months. Sounds too good to be true? With the BLG 25% Rule, it’s not just possible—it’s predictable.
At BestLyfe Group, we’ve crafted a powerful formula for growth: increase your traffic by 25%, boost your conversions by 25%, and raise the lifetime value or average ticket of each customer by 25%. This strategic combination has the potential to transform your business and elevate your success to new heights.
But don’t just take our word for it—see for yourself!
Use our interactive calculator to plug in your current numbers and witness the potential impact of the BLG 25% Rule on your business.
Take the first step towards unprecedented growth and let us show you how doubling your business in 12 months is within reach.
Here’s How It Works:
https://www.youtube.com/watch?v=8DLpECtvl9A
Our Success in Numbers
We don’t like to brag (okay, maybe just a little), but the numbers speak for themselves. Our clients are living their BestLyfe, and here’s why:
125
Clients Served
72
Average increase in revenue
15
New Leads Generated
Organic SEO Domain Overview
There was a large increase in backlinks to the site during April, which looks unnatural. The site went from not having few links to all of a sudden having a large-scale number of links pointing to the FlowPros website.
The link-building techniques that were used brought links considered toxic. This causes a decrease in rankings. Cleansing the link profile could be necessary.
SERP Results
SEO Timeline
Ranking Delivery Timeframe
Performance Guarantee
If You Work With Us You Will Grow
Billy F. | B & L Enterprises
When we first met B & L Enterprises, they were chugging along at $600,000 in annual revenue but had their sights set on the elusive $1,000,000 mark. The problem? They had no idea how to bridge that gap. Enter BestLyfe Group, stage left. We whipped up a marketing plan so robust it could bench press a truck: revamped their website, improved their offer, did some SEO magic, created money-minting Google Ads, and ran Facebook retargeting campaigns like pros.
With our strategy in place, we rolled up our sleeves and got to work. We helped Billy and his team carve out clear job roles, understand their numbers like a tax-season accountant, set KPIs that actually meant something, and mapped out quarterly growth plans.
Fast forward three years, and B & L Enterprises didn’t just hit $1,000,000—they soared to $2,000,000. Billy? He’s now the proud owner of a stress-free, thriving business. More family time, more vacations, and he’s finally enjoying the fruits of all that hard work. Because, let’s face it, what’s the point of success if you can’t kick back and relax?
Ismael C. | PW630
Adam N. | Southern Stoneworks
Adam from Southern Stoneworks wanted to boost revenue by 200% and fatten up his profit margins. The hitch? They were one of 30 countertop fabricators in the area, not to mention the big box retailers hogging the spotlight. Plus, Adam was already busy running another full-service construction company and couldn’t dedicate all his time to this business.
So, we swooped in with a plan. We took over their marketing—website, SEO, Google, and Facebook ads—updated their offer, developed a killer USP, and streamlined their online quote request process so customers could book without talking to anyone. We crafted a USP that made competitors look like yesterday’s news, created engaging videos of Adam highlighting the Southern Stoneworks difference, and made online booking a breeze.
The result? They increased lead generation by a whopping 400% and revenue shot up by 220% in just one year. Now, they’ve got money in the bank, are paying off their initial capital investor, and are more profitable than ever. Adam can focus on his construction company without worrying about Southern Stoneworks, which is now a well-oiled, money-making machine.
Our Commitment to Excellence and Trust
Mutually-Beneficial Relationships
As a business owner, you know the importance of building strong, reliable relationships—yet finding partners who truly understand your vision can feel like searching for a needle in a haystack. At BestLyfe Group, we’re all about creating meaningful connections and partnerships that are a win-win-win. A win for you, ensuring your goals and needs are met with precision and care. A win for those you serve, as our collaborative efforts enhance the value you deliver to your clients. And a win for our team at BLG, as we thrive on fostering successful, mutually beneficial relationships. With us, you gain a partner who is as invested in your success as you are.
Commitment and Accountability
We know that as a business owner, the frustration of unmet expectations and misaligned goals can be overwhelming. That’s why our core value of Commitment and Accountability ensures that we don’t just set goals; we make sure our efforts are directly in sync with your vision and standards. We take the time to truly understand your needs, setting clear, achievable objectives that align with your business aspirations. This means you get results that not only meet but exceed your expectations. Our dedicated approach ensures that your goals become our goals, giving you the confidence that your business is in capable, reliable hands.
Learning and Development
We know that as a business owner, you’re constantly bombarded with challenges and the pressure to stay ahead of the competition can feel relentless. That’s why our commitment to Learning and Development is your secret weapon. We bring you the most innovative and effective solutions, designed to tackle your toughest problems head-on. Our dedication to continuous improvement and staying at the forefront of industry trends means we’re always one step ahead, so you can be too. By constantly expanding our knowledge and skills, we offer cutting-edge strategies and technologies that drive your success, ensuring you’re not just surviving, but thriving in an ever-evolving marketplace.
Excellence in All We Do
We understand the sleepless nights and relentless stress that come with running a business. You’re juggling endless responsibilities, and the pressure to meet high standards can be overwhelming. That’s why our core value, Excellence in all we do, is more than just a slogan—it’s a promise. We provide services that consistently meet and exceed your exacting standards, without compromise. We know you can’t afford to settle for anything less than the best, and we’re here to ensure you don’t have to. Our meticulous attention to detail and relentless pursuit of quality mean you can finally breathe easier, knowing your business is in expert hands. We’re committed to delivering outstanding results, so you can focus on what you do best: growing your business.
100% Satisfaction Guaranteed
Every customer gets a positive return on their investment. If we don’t deliver, you don’t pay. That’s it!
No client (past or present) has ever walked away without seeing a return on their investment.
https://www.youtube.com/watch?v=wgTajjalccg
You Have a Choice To Make
Running a business is tough, and it’s easy to feel stuck. You have two paths ahead: one leads to growth and balance, the other keeps you in the same stressful cycle. Which will you choose?
CHOICE A:
WE PARTNER WITH YOU
Investment:
$ (7,365/mo) $6,395/ mo
What You’ll Get:
- Build a Magnetic Brand and Get to Know Your Ideal Customer.
- Streamline and Enhance Customer Experience for More Conversions.
- Drive More Qualified Leads and Revenue.
- Ongoing Optimizations and New Campaigns For Consistent New Leads.
- SEO, Facebook Ads, & Google Ads
- BONUS OFFER: High Converting Landing Page $2,495 (included)
If you’re serious about growth, pick this one 😉
Apply Now & Get Started Today
CHOICE B:
Stay Where You Are
Investment Starts At:
Time, Sanity, Stress, & Wasted Opportunity
What You’ll Face:
- Potential loss of Team Members when work diminishes.
- Competitors consistently out-ranking you.
- Continued frustration and burnout from handling everything alone.
- Inconsistent branding and ineffective marketing efforts.
- Missed chances to grow your business.
- Ongoing stress, uncertainty, and not fulfilling your business’s potential.
If you choose this option, at the very least…
