Empower. Inspire. Transform.
Expanding Hope, One Sponsor at a Time
Supporting 11,000 children, Child Foundation aims to grow its sponsor base with a targeted digital marketing plan.
https://www.youtube.com/watch?v=t9T7bPgj_i8
Executive Summary
Child Foundation has established itself as a leader in empowering underprivileged children worldwide, currently supporting 11,000 children in need. With a goal to grow its sponsor base from 4,000 to 6,000, the foundation seeks to target Iranian Americans as a core audience. Our proposed strategy includes a conversion-focused landing page, targeted Facebook and Google ads, retargeting campaigns, and SEO (in the advanced package). By enhancing digital efforts, this plan will boost awareness, increase engagement, and drive the growth needed to expand the foundation’s impact.
Introduction
- Client Background: Child Foundation is a nonprofit organization dedicated to providing education and essential resources to underprivileged children globally. With a sponsor network of 11,000 individuals, the foundation aims to scale its impact by focusing on growing its sponsorship base among Iranian Americans, a key demographic for future growth.
- Industry and Importance of Marketing: Nonprofits face increasing competition in the digital space, making effective marketing essential for standing out. A targeted digital strategy will enable Child Foundation to reach its audience, foster trust, and drive donations, ensuring the organization continues to expand its life-changing programs.
Client's Problem/Challenge
- Initial Situation: Child Foundation has a strong mission and significant global impact but lacks a digital marketing strategy to effectively target Iranian Americans. With no current online campaigns, the organization is missing opportunities to attract and retain sponsors through digital platforms.
- Impact: The absence of a targeted online presence limits Child Foundation’s ability to grow its sponsorship base, engage key audiences, and achieve its ambitious goal of supporting 6,000 children. This lack of visibility may also reduce opportunities for sustainable growth in the U.S. market.
Goals and Objectives
- Primary Goal: Increase Child Foundation’s sponsor base from 4,000 to 6,000 by leveraging targeted digital marketing efforts focused on Iranian Americans.
- Secondary Goal: Establish a strong, recognizable online presence to drive long-term audience engagement and sustainable growth.
- Key Metrics:
- Sponsorship Growth: Increase in active sponsors.
- Engagement Rates: Performance of ads and landing page interactions.
- Conversion Rates: Donation and sponsorship sign-up rates.
- Website Traffic: Organic and paid traffic growth.
Solution
Brand Strategy and Messaging
Develop a tailored brand strategy to connect with Iranian Americans, emphasizing the foundation’s mission and encouraging sponsorship. This includes defining key messaging, calls-to-action, and creative concepts that inspire engagement.
01
Landing Page Development
We will design a high-conversion landing page that serves as the central hub for campaign efforts, informing and engaging visitors while guiding them toward sponsorship or donation actions. This page will feature clear, goal-aligned calls-to-action and seamless integration with email nurturing sequences to foster long-term engagement.
02
Facebook and Google Ads with Retargeting
We will launch targeted ad campaigns on Facebook and Google to attract Iranian Americans and re-engage visitors who previously showed interest but didn’t convert. These campaigns will include tailored creative assets for awareness and retargeting, detailed audience segmentation, and performance tracking with regular optimizations to drive sustained engagement and improve conversion rates.
03
SEO Optimization (Included in Advanced Package)
We will enhance Child Foundation’s website to improve search engine visibility, attract organic traffic, and foster long-term engagement. This strategy will ensure potential sponsors can easily discover and connect with the foundation online, featuring keyword research and on-page optimization, technical SEO improvements, and a content strategy tailored to audience interests.
04
Execution and Delivery
Step-by-Step Execution
Phase 1: Strategy and Planning
- Conduct an audit of Child Foundation’s current digital assets.
- Define a brand messaging guide tailored to the target audience.
- Plan ad campaigns and landing page design.
Phase 2: Landing Page and Campaign Setup
- Design and launch the landing page.
- Develop and deploy Facebook and Google ads.
- Set up performance tracking and analytics.
Phase 3: Campaign Optimization and Retargeting
- Monitor ad performance and audience engagement.
- Launch retargeting campaigns to maximize conversions.
- Refine and adjust based on performance insights.
Phase 4: SEO Implementation (Advanced Package)
- Optimize website content and structure for search engines.
- Develop a content calendar for consistent traffic growth.
- Regularly update SEO efforts to maintain visibility.
The BestLyfe Group Approach
Every step requires dedicated time, focus, and meticulous attention. Let’s be real—ignoring or half-heartedly approaching any of these will put you at a significant disadvantage against a competitor who takes them seriously. And let’s face it, if you’re this far down the page, you’re intrigued. 😉
BRAND STRATEGY & CUSTOMER ANALYSIS
We start by understanding your brand’s core values, mission, and unique selling points. This forms the bedrock of all our marketing efforts. We also dive deep into customer analysis to identify and understand your ideal customers.
Who are they? What do they need? How do they make decisions? By answering these questions, we ensure that every marketing move we make resonates with your target audience.
Lead and Customer Journey Optimization
Next, we focus on optimizing the journey your customers take from discovering your brand to becoming loyal advocates. This involves refining your website’s user experience, streamlining lead capture processes, and automating follow-ups to ensure no potential customer falls through the cracks. We make sure every touchpoint is smooth, engaging, and effective.
PAID & ORGANIC
To grow your business, you need a steady stream of visitors. We employ a balanced mix of paid advertising and local organic strategies to drive traffic to your site.
Our paid strategies include targeted Meta ADS and Google ADS on platforms where your audience spends their time, while our organic efforts focus on SEO, content marketing, and social media engagement to attract and retain visitors naturally.
Optimization and Scaling
Once the foundation is set and traffic is flowing, we continuously monitor and optimize all aspects of your marketing efforts. This includes A/B testing, performance analysis, and making data-driven adjustments to improve results.
As we fine-tune what works best, we help you scale these efforts to drive even greater growth and success.
Introducing Our
Secret Formula to
Doubling Your Business
Imagine doubling your business in just 12 months. Sounds too good to be true? With the BLG 25% Rule, it’s not just possible—it’s predictable.
At BestLyfe Group, we’ve crafted a powerful formula for growth: increase your traffic by 25%, boost your conversions by 25%, and raise the lifetime value or average ticket of each customer by 25%. This strategic combination has the potential to transform your business and elevate your success to new heights.
But don’t just take our word for it—see for yourself!
Use our interactive calculator to plug in your current numbers and witness the potential impact of the BLG 25% Rule on your business.
Take the first step towards unprecedented growth and let us show you how doubling your business in 12 months is within reach.
Here’s How It Works:
https://www.youtube.com/watch?v=8DLpECtvl9A
Our Success in Numbers
We don’t like to brag (okay, maybe just a little), but the numbers speak for themselves. Our clients are living their BestLyfe, and here’s why:
125
Clients Served
72
Average increase in revenue
15
New Leads Generated
If You Work With Us You Will Grow
Billy F. | B & L Enterprises
When we first met B & L Enterprises, they were chugging along at $600,000 in annual revenue but had their sights set on the elusive $1,000,000 mark. The problem? They had no idea how to bridge that gap. Enter BestLyfe Group, stage left. We whipped up a marketing plan so robust it could bench press a truck: revamped their website, improved their offer, did some SEO magic, created money-minting Google Ads, and ran Facebook retargeting campaigns like pros.
With our strategy in place, we rolled up our sleeves and got to work. We helped Billy and his team carve out clear job roles, understand their numbers like a tax-season accountant, set KPIs that actually meant something, and mapped out quarterly growth plans.
Fast forward three years, and B & L Enterprises didn’t just hit $1,000,000—they soared to $2,000,000. Billy? He’s now the proud owner of a stress-free, thriving business. More family time, more vacations, and he’s finally enjoying the fruits of all that hard work. Because, let’s face it, what’s the point of success if you can’t kick back and relax?
Ismael C. | PW630
Adam N. | Southern Stoneworks
Adam from Southern Stoneworks wanted to boost revenue by 200% and fatten up his profit margins. The hitch? They were one of 30 countertop fabricators in the area, not to mention the big box retailers hogging the spotlight. Plus, Adam was already busy running another full-service construction company and couldn’t dedicate all his time to this business.
So, we swooped in with a plan. We took over their marketing—website, SEO, Google, and Facebook ads—updated their offer, developed a killer USP, and streamlined their online quote request process so customers could book without talking to anyone. We crafted a USP that made competitors look like yesterday’s news, created engaging videos of Adam highlighting the Southern Stoneworks difference, and made online booking a breeze.
The result? They increased lead generation by a whopping 400% and revenue shot up by 220% in just one year. Now, they’ve got money in the bank, are paying off their initial capital investor, and are more profitable than ever. Adam can focus on his construction company without worrying about Southern Stoneworks, which is now a well-oiled, money-making machine.
Our Commitment to Excellence and Trust
Mutually-Beneficial Relationships
As a business owner, you know the importance of building strong, reliable relationships—yet finding partners who truly understand your vision can feel like searching for a needle in a haystack. At BestLyfe Group, we’re all about creating meaningful connections and partnerships that are a win-win-win. A win for you, ensuring your goals and needs are met with precision and care. A win for those you serve, as our collaborative efforts enhance the value you deliver to your clients. And a win for our team at BLG, as we thrive on fostering successful, mutually beneficial relationships. With us, you gain a partner who is as invested in your success as you are.
Commitment and Accountability
We know that as a business owner, the frustration of unmet expectations and misaligned goals can be overwhelming. That’s why our core value of Commitment and Accountability ensures that we don’t just set goals; we make sure our efforts are directly in sync with your vision and standards. We take the time to truly understand your needs, setting clear, achievable objectives that align with your business aspirations. This means you get results that not only meet but exceed your expectations. Our dedicated approach ensures that your goals become our goals, giving you the confidence that your business is in capable, reliable hands.
Learning and Development
We know that as a business owner, you’re constantly bombarded with challenges and the pressure to stay ahead of the competition can feel relentless. That’s why our commitment to Learning and Development is your secret weapon. We bring you the most innovative and effective solutions, designed to tackle your toughest problems head-on. Our dedication to continuous improvement and staying at the forefront of industry trends means we’re always one step ahead, so you can be too. By constantly expanding our knowledge and skills, we offer cutting-edge strategies and technologies that drive your success, ensuring you’re not just surviving, but thriving in an ever-evolving marketplace.
Excellence in All We Do
We understand the sleepless nights and relentless stress that come with running a business. You’re juggling endless responsibilities, and the pressure to meet high standards can be overwhelming. That’s why our core value, Excellence in all we do, is more than just a slogan—it’s a promise. We provide services that consistently meet and exceed your exacting standards, without compromise. We know you can’t afford to settle for anything less than the best, and we’re here to ensure you don’t have to. Our meticulous attention to detail and relentless pursuit of quality mean you can finally breathe easier, knowing your business is in expert hands. We’re committed to delivering outstanding results, so you can focus on what you do best: growing your business.
100% Satisfaction Guaranteed
Every customer gets a positive return on their investment. If we don’t deliver, you don’t pay. That’s it!
No client (past or present) has ever walked away without seeing a return on their investment.
https://www.youtube.com/watch?v=wgTajjalccg
You Have a Choice To Make
Running a business is tough, and it’s easy to feel stuck. You have two paths ahead: one leads to growth and balance, the other keeps you in the same stressful cycle. Which will you choose?
Package 1
Core Digital Strategy
Investment:
$2,500/month + $1,000–$2,000 ad spend
What You’ll Get:
- Brand strategy and messaging.
- Landing page development.
- Facebook and Google ads with retargeting.
If you’re serious about growth, pick this one 😉
Apply Now & Get Started Today
Package 2
Comprehensive Growth Plan
Investment:
$4,500/month + $1,000–$2,000 ad spend
What You’ll Get:
- All services from Package 1.
- SEO implementation and optimization
If you’re serious about more growth, pick this one 😉
